In my day job, I manage the content for a large charity website. I spend lots of time training my colleagues on writing for the web.
When I visit authors’ websites, I’m sometimes struck by the simple ways they could make their sites easier to use. Last week Roni Loren wrote about the ten components to a rocking author website. Her number one tip was to make sure a drunken monkey could navigate it. Excellent tip.
My post today will show you how the content you write can make your site easier to use. I won’t focus on how you use your voice or how to market your books. Instead I’ll show you easy ways to ensure your message is clear and easy to act on – whether it’s “Buy my book!” or “Get to know who I am!”
Though I’m writing this mostly for my fellow novelists, the principles here can apply to all websites.