Help me choose a logo for my fictional rugby team

Friends, I need some help. As you may have heard (ahem), my first book is coming out in August. (gah!! panic panic!) Knowing the Score features a super-hot English rugby player who plays for a (fictional) team, London Legends.

I asked my wonderfully talented friend Valentina Ruggiero to design a logo which I could use to promote the book – and, hopefully, future books in the series (fingers crossed!). This logo will be used on my site and places where I write guest blogs. I’ll make it available for readers to download and put on their own sites, if they want to help promote my books and become part of the Legends rugby club themselves. I may put it on swag, too.

Can you help me out by telling me what you think about these six logo ideas? Each one is shown with and without a strapline. (Sorry for any funky formatting!)

In particular, I’d love to know:

1. Do you have a favorite? Or are there elements that you like from different ones?

2. Should I have a strapline? If so, what’s better: Hard men play rugby or Real men play rugby

Here they are:

Option 1:

London Legends Logo IDEA 1

Option 2:

London Legends Logo IDEA 2















Option 3:

London Legends Logo IDEA 6

Option 4:

London Legends Logo IDEA 3















Option 5:

London Legends Logo IDEA 4

Option 6:

London Legends Logo IDEA 5

Thanks in advance for your help!

By Kat

Kat Latham writes sexy contemporary romance, including the London Legends rugby series. With degrees in English lit and human rights, she loves stories that reflect the depth, humor and emotion of real life. She's a California girl living in the Netherlands with her baby girl and British husband.


  1. I like #1 or #2. Definitely not the ones with the pinkish/purple color…too feminine. And I’m not a fan of the tagline…it seems too obvious.

  2. I have to say I like number 1 the best – and definitely without the “strap line” – it just seems unnecessary. I like the way number 1 is straight forward and simple and yet “manly” and the London Legends shapes around the football of the Ruby Team. Yes, definitely 1 is my favorite.

  3. I agree that #1 is the best (without a strapline). My only complaint is that the worn-out effect affects the acuity of the vision (but only because I have a poor eyesight).

  4. i’m for 1 or option 2 without strapline i mean when i see team logo there are no strapline ( but between the two starp line i prefer the one with real men)

  5. Option #1 with no strapline, the others don’t seem appropriate enough for tough male rugby players. Can’t wait to read it though! 🙂

  6. If you go with options 1 or 2, it would be better if you could change the color of the interior of the football. All that green makes me think of St. Patrick’s Day. The color just doesn’t pop. Personally, I’d probably go with Option 5.

    I would like to see a strapline, but I’m not crazy about the one cited. We know that many athletes are tough (hard), so it really doesn’t say anything about the book/series.

  7. I don’t care for the faded letters in 1, 2 and 3 or the all green ones. I prefer 6 or 4 and no tag lines. But with 4 maybe not the purple – black or brown.

  8. I like #1 best, no strap line, but wish the “L” and especially the “G” in LEGENDS wasn’t so faded. I don’t mind some fading to roughen up the font but the G in particular is so faded it’s distracting.

  9. I prefer #1 without the strapline.
    Rugby player is soo sexy :D, looking forward to your book.
    I read Sport Romance about rugby once and I was instantly hooked.

  10. My 2 cents: I like #3, no strapline, change the purple color to something more masculine — black, dark blue — and don’t use the “worn off” effect on the lettering.

  11. I personally like Option #2 with the strapline “REAL me play rugby”. Real sounds better than hard to me.

  12. You guys are absolutely the BEST! Thank you all so much for your opinions and suggestions – I can’t tell you how much I appreciate it!

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